E & Co. Clothing is a Sartel, MN based online clothing boutique. The owner, Elicia Omann⁣ contacted me to re-create and elevate their logo, branding, and social media design. 

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We started with some mood boards and inspiration mock-ups before diving into E & Co.'s new image. From there we landed on a neutral color pallet that inspired the new logo and branding. A lightweight and feminine font was paired with a simple sans serif for an extremely minimalist and delicate logo. This balanced well with the neutral photography and imagery. 

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New social media and website banner templates were created to match the new branding and uploaded into Canva for easy editing and posting.