NEI needed a new website that would help their company be viewed as a full-service partner, a national industry leader and a resource for existing and prospective customers. Their goal was to outperform their competitors online in attracting leads and driving targeted traffic to the website. 

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NEI serves many different industries in their line of work. Industries that juxtapose with one another and they needed a solution that would give each prospective client a unique experience with their website. The solution was a custom "select your industry" option that would allow the user to self identify and view unique content throughout the site depending on their industry. The functionality was simple, but built to be expanded over the years as their content and messaging grew.