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H.

Havsies

Logo Design

Project

Havsies Popcorn Visual Identity & Packaging Design

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Problem

A successful gourmet popcorn company, Havsies, recognized that they had an opportunity to develop a consumer branded line of popcorn flavors.

Type

Logo Design

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Solution

In a collaboration with the creative team over at Gelcomm I was able to kickstart this exciting new project for with a new logo design.

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Life is too short to eat ordinary popcorn. Havsies, says "kick those flavorless, over-buttered, chalky cheese-dusted bags of cardboard to the curb" and trade for some irresistible popcorn worthy of the spot next to you on the sofa. Each original flavor is hand drizzled in salty, gooey, sprinkly, chocolaty, and even spicy flavors one small-batch at a time. Popcorn this good is meant to be shared. So, go Havsies…or don’t.

Visual Direction Presentation

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Logo Creation Process

First Drafts

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